How to pitch your track to Spotify curators — and actually get added
Most submissions get ignored in seconds. Here's the exact framework our team uses to get artists placed on real, active playlists.
Playlist curators receive hundreds of submissions a week. The artists who get added aren't always the most talented — they're the ones who make the curator's job effortless. After running thousands of campaigns, we've distilled exactly what works.
1. Lead with the fit, not the flattery
Curators don't care that you 'love their playlist.' They care whether your track belongs next to the others. Open your pitch by naming the playlist, the vibe, and one specific track yours sits beside. Specificity signals you actually listened.
2. Get the metadata right before you send
- Clean, final master — no rough mixes
- Genre, mood, and BPM clearly stated
- Two or three reference artists in the same lane
- A private link that plays instantly (no logins, no downloads)
“The fastest 'no' a curator can give is to a track that takes effort to even listen to. Remove every ounce of friction.”
3. Pitch to the right curators — at scale
One perfect pitch to the wrong playlist is wasted. This is where most independent artists stall — they simply don't have access to enough genre-matched, active curators. That's the gap TMMS closes: we match your track to our vetted network and pitch on your behalf, then report back exactly who listened and why.
Do the fundamentals well, and placement stops being luck. It becomes a process you can repeat with every release.
Ready to put this into action?
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